
BECAUSE THE FIRST RESPONDER MIGHT BE YOU
Project BAM brings CPR training and AED access to the California coast — and beyond.
About 90% of people experiencing out-of-hospital cardiac arrests (OHCA) die before reaching the hospital. Bystander CPR and AED use significantly increase survival chances, but these interventions are often underutilized. CDC.gov
WE ARE TURNING TRAGEDY INTO ACTION
Our Story
We’re a group of friends and community members who lost someone we loved — Brian “Bam” Markle — to sudden cardiac arrest on the beach in Santa Monica. Now, we’re turning our grief into action.
Project BAM is a community-led nonprofit working to prevent sudden cardiac deaths in outdoor spaces by increasing access to AEDs and CPR training. We began in Santa Monica after the tragic loss of our friend Brian “Bam” Markle — and we’re committed to making sure help is never too far away again. We’re the people who loved Bam — the strongest, kindest, most generous guy you could meet. When we lost him, we made a promise: This won’t happen again.
Project BAM is our promise in action — to install lifesaving AEDs where people play, gather, and live their lives. To train neighbors to become first responders. To turn pain into prevention.

Free CPR + AED Device Training
Immediate CPR and appropriate use of Automated External Defibrillators (AED) play a pivotal role in saving lives during sudden cardiac arrest. We are on a mission to make sure AEDs are readily available along our beaches, bike paths, and outdoor sports areas and our communities are trained in high quality CPR and AED usage.

Get Involved
Project BAM is made possible through generous sponsorhips, a GoFundMe campaign and Bonfire merchandising, in efforts to provide:
INSTALLATION OF AEDs ALONG THE BEACH PATH
PROVIDING FREE CPR + AED TRAINING IN OUR COMMUNITIES
HOSTING SAFETY AWARENESS EVENTS AND OUTREACH
THE LAUNCH OF OUR NONPROFIT IN BRIAN “BAM” MARKLE’S NAME
Project BAM Founders (from left) Mathew Chaney, Lisa Holbrook, Andrew Raiher

This money is vital in allowing us to continue our work to try to make as many cardiac events as survivable as possible with lifesaving equipment and training.
We are working quickly to set up our nonprofit structure and fiscal sponsorship. All donated funds will be used transparently (and be tax deductible).
All merchandise profits go to the nonprofit organization Project BAM.
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